From April 16 to 19, 2026, FIBO Global Fitness Exhibition, the world’s leading trade fair for the fitness industry, was grandly held at Cologne Exhibition Centre, Germany. Shandong Land Fitness Technology Co., Ltd. made a splendid appearance at the show with its brand-new intelligent commercial fitness equipment, strength training machines and aerobic fitness products, demonstrating the robust strength and innovative achievements of Chinese fitness intelligent manufacturing on the global stage.
With a history of more than 40 years, FIBO Cologne is the oldest, largest and most influential professional exhibition in the global fitness and wellness industry. It serves as a pivotal hub for global fitness industry trends, new product launches and international business cooperation, gathering fitness enterprises, brand distributors, chain fitness clubs and industry professionals from all over the world to lead the development of the global fitness sector. Focusing on emerging trends of intelligent fitness, sports technology and healthy lifestyle, this year’s exhibition integrated AI innovation with fitness equipment development, providing an international platform for exchanges and cooperation for exhibitors worldwide.
As a national high-tech enterprise specialized in fitness equipment R&D and manufacturing, Land Fitness showcased its full range of core products, including commercial strength machines, intelligent aerobic devices, household fitness gear and youth physical training equipment. The exhibition booth attracted numerous professional buyers and partners from Europe, America, the Middle East, Southeast Asia and other regions for product experience and business negotiation. On-site staff elaborated on product performance, customized solutions and global export services, and discussed in-depth cooperation on overseas agency, OEM customization and long-term supply. The event fully reflected the reliable quality and cost advantages of fitness equipment made in China.
Participating in FIBO Cologne is a vital step for Shandong Land Fitness to further explore overseas markets and promote global brand layout. By leveraging the top international exhibition platform, the company has accurately tapped global business resources, learned advanced international technologies and design concepts, and fed back advanced experience to its independent R&D and product upgrading.
Moving forward, Shandong Land Fitness Technology will keep adhering to technological innovation, continuously improve product quality, deepen global brand construction, expand international markets with high-quality intelligent manufacturing products, and enhance the global influence of Chinese fitness equipment brands across the world.