From April 10 to 13, 2025, the globally anticipated FIBO Global Fitness exhibition in Cologne, Germany, concluded on a high note. Shandong Land Fitness Tech Co., Ltd. (referred to as "Land Fitness") made a grand appearance at the event, showcasing its 4 core product lines. With cutting-edge innovation and exceptional quality, the company demonstrated the robust capabilities of "Made in China," securing multiple international cooperation agreements and emerging as one of the exhibition’s standout highlights.
Tech-Driven Innovation: A Full Product Matrix Steals the Spotlight
At FIBO 2025, Land Fitness unveiled over 20 new products across four key categories: strength training, cardio equipment, track and field training series, and sports nutrition. The AI-powered strength training series, featuring modular designs and real-time motion correction, drew crowds of professionals for hands-on trials; The cardio series introduced a "Smart Screen-Projection Treadmill" that syncs with smartphones to bring outdoor scenery and entertainment into indoor workouts, becoming a viral hit among attendees; The AI-driven track and field training system, tailored for elite athletes, showcased Land Fitness’s deep technical expertise in specialized verticals.
Global Recognition: Multi-Dimensional Partnerships Expand Market Reach
Over the four-day event, Land Fitness’s booth welcomed over 800 professional visitors and industry representatives from Europe, North America, Southeast Asia, and beyond. The company secured preliminary distribution agreements with partners from 12 countries, including Germany, Spain, and Brazil, and advanced negotiations with three international fitness chains for customized equipment supply. Marco van Dijk, a veteran fitness equipment buyer from the Netherlands, remarked: "Land Fitness’s industrial design and smart technology have completely reshaped my perception of Chinese manufacturing."
Rise of a Chinese Brand: Reshaping the Global Fitness Landscape
As a representative of China’s high-tech fitness equipment sector, Land Fitness not only achieved commercial breakthroughs at FIBO but also sent a powerful signal to the world—through product showcases and technical exchanges—that Chinese manufacturing is transitioning from "scale-driven output" to "value-driven innovation.
This Cologne journey, powered by Land Fitness's robust product strength and brand influence, has solidified the company's position within the core tier of the global fitness equipment supply chain. As subsequent collaborations materialize, "Made in China" will continue to script remarkable new chapters on the international health and wellness stage.