"Made in China" Sails Global, Innovative Technology Leads the Future of Fitness
From May 22 to 25, 2025, the 42nd China Sport Show (hereinafter referred to as "Sport Show") was grandly held at the Greenland International Expo Center in Nanchang, Jiangxi. As Asia's largest and most influential sports industry event, this year's Sport Show attracted over 2,000 global brands covering the entire industry chain, including fitness equipment, sports gear, and health technology. Shandong Land Fitness Tech Co., Ltd. (hereinafter referred to as "Land Fitness") made a significant appearance with its four core product series, showcasing the robust strength of "China's Smart Manufacturing" to the world through innovative technology and exceptional quality, becoming a major highlight during the exhibition.
**Innovative Product Matrix Showcases Technological Prowess**
At this Sport Show, Land Fitness centrally displayed over 40 new products across four major series: Strength Training, Cardio Fitness, Track & Field Training, and Sports Nutrition, catering to professional gyms, home fitness scenarios, and competitive sports.
- **Strength Series**: The newly upgraded intelligent strength training equipment features an AI-powered dynamic resistance adjustment system that optimizes workout plans in real-time based on user data. Its patented hydraulic cushioning technology effectively reduces joint stress, attracting numerous professional coaches for on-site trials.
- **Cardio Series**: The debut of the smart treadmill, equipped with screen projection and wireless fast-charging capabilities, created an immersive workout experience through engaging interactions, making it the star attraction in the fitness zone.
- **Track & Field Equipment**: The digital training system for professional athletes integrates gait capture and biomechanical analysis, generating real-time performance reports, which drew interest from multiple provincial sports teams.
- **Sports Nutrition**: The upgraded protein powder dispenser, developed with a professional team, features faster dispensing and more convenient automatic cleaning, earning recognition from gym users and owners alike.
**Deepening Global Cooperation, Expanding New Markets**
During the exhibition, Land Fitness's booth received professional buyers and industry organizations from over 30 countries and regions, including South America, Southeast Asia, and the Middle East, reaching strategic cooperation intentions with 12 international brands. The company’s unique "Smart Equipment + Data Platform + Nutrition Services" one-stop solution successfully entered the European high-end fitness market and secured its first order for 100 smart machines with a South Korean fitness chain brand.
**The Rise of China's Smart Manufacturing Sets New Industry Benchmarks**
As a national high-tech enterprise, 85% of Land Fitness’s exhibited products incorporate core technologies with independent intellectual property rights. Its smart fitness equipment has obtained international certifications such as EU CE and US FCC. The specially curated "Evolution of Chinese Manufacturing" exhibit vividly illustrated the fitness industry’s leap from "racing to catch up" to "leading the race" by contrasting traditional equipment from a decade ago with today’s smart products.
Industry experts noted that Land Fitness’s innovations reflect three major transformation trends in China’s sports manufacturing sector: shifting from hardware production to a "Hardware + Data + Services" ecosystem; transitioning from cost advantages to dual-driven technology and branding; and evolving from localized operations to global resource integration.
**Conclusion**
While the 42nd Sport Show has concluded, Land Fitness’s global journey is accelerating. Driven by the deepening "Healthy China 2030" strategy and the global wave of fitness market intelligence, this Shandong-based, globally-minded tech enterprise is racing ahead at full throttle on the track to reshape the world’s fitness industry landscape, powered by innovation.